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Joel Greenblatt, who runs Gotham Asset Management and is a professor at Columbia University, wrote a book in 1997 with a very long title: "You Can Be a Stock Market Genius (Even if You're Not Too Smart): Uncover the Secret Hiding Places of Stock Market Profits." Greenblatt, who was a very successful hedge fund operator (Gotham Capital), wrote a book that was even more popular, "The Little Book That Beats the Market" in 2005 and updated in 2010 about magic formula investing. W

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